National Regifting Day
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Regifting Survey Results 2007

Reasons for regifting have changed
  • The majority of people (62%) say they regift because they think the item is something the recipient would really like; this is up from 53% who answered similarly in 2005.
  • More than 4 in 10 people (42%) say that they regift to save money; this is up 27% since 2005 when only 33% claimed to regift for monetary reasons.
Regift recipients are named
  • About 4 in 10 regifters (41%) named coworkers as the recipients of their regifts. 
  • Family members and friends were also named by 41% each as an answer to the multiple response question.
  • Other responses included:
    • Teachers – 18%
    • Significant other – 12%
Regifting is becoming more accepted
  • More than half (60%) of Americans think regifting is becoming more accepted.
  • One in four (25%) of people think regifting is becoming more acceptable because it is a way to save money on holiday expenses.
  • Another 14% believe that regifting is more acceptable because it is a method of recycling.
Most regift recipients are not offended
  • More than 4 in 10 (42%) regift recipients said that they don’t really care that they were given a regift. 
  • Another 18% of regift recipients said they felt happy or amused to receive a regift. 
  • Less than 10% of regift recipients said they felt cheated or angry to receive a regift.

The MMI Regifting Survey was conducted in October 2007 by Cynapsus.  There were a total of 1,049 respondents.  Results were weighted by demographics so they are representative of the US population as a whole.